The “Secret Power” of ALL Storytelling

Mar 23, 2023 | Podcast

Join Steve and Al in this episode of the Story World Podcast as they delve into the fascinating concept of structural tension and its significance in storytelling. Discover how this intriguing concept, which Steve initially encountered in the world of copywriting, can enhance the way you craft compelling narratives. Listen in as they share their unique perspectives on immersion, the importance of tension throughout a story, and how the right balance can create unforgettable tales. Don’t miss this thought-provoking discussion on the art of storytelling and the impact of structural tension on engaging your audience.


The world of “story” has captivated humanity since the dawn of time. The oldest known form of communication, verbal storytelling is responsible for the continuity and development of civilization from its most primitive moments to its most advanced. Story invokes a sense of mystical wonder, but is also a powerful medium for communicating real and concrete ideas that shape people’s lives and make them take action. Steve Schramm (Marketer, Non-Fiction Writer, and Story Nerd) and Alex Giguere (Fiction Writer, Wannabe Game Designer, and Story Nerd) join forces as worlds collide to discuss how “story” is the most powerful concept ever known, and how it interacts with each and every aspect of our lives — from the most magical to the most mundane.

Connect with us:
https://www.linkedin.com/in/swschramm/
https://www.linkedin.com/in/alex-giguere-155aa110a/

Meet Steve

Meet Steve

Hi, I’m Steve, an author, speaker, and Bible teacher with a heart for exploring God’s Word and God’s world.

I’m interested in the surprising connection between creation, theology, business, and storytelling. We explore those themes and more on this blog.

Be sure to browse the site for faith-affirming articles, book reviews, and podcasts!

The Podcast

The Podcast