In this episode of The Story World Podcast, Steve and Al discuss the concept of structural tension in marketing and business, and how it plays a crucial role in engaging customers and building anticipation. They cover the importance of announcing announcements, the benefits of creating consistent content, and how businesses can use positive tension to keep consumers interested in their products and services. The conversation also touches upon the power of conflict and the role it plays in storytelling and fiction writing.
The world of “story” has captivated humanity since the dawn of time. The oldest known form of communication, verbal storytelling is responsible for the continuity and development of civilization from its most primitive moments to its most advanced. Story invokes a sense of mystical wonder, but is also a powerful medium for communicating real and concrete ideas that shape people’s lives and make them take action. Steve Schramm (Marketer, Non-Fiction Writer, and Story Nerd) and Alex Giguere (Fiction Writer, Wannabe Game Designer, and Story Nerd) join forces as worlds collide to discuss how “story” is the most powerful concept ever known, and how it interacts with each and every aspect of our lives — from the most magical to the most mundane.
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